Women's Networking Group

Join us in November for a presentation on
How to Make Stuff People Want by Yvonne Lin.
 

Starting and running a business is way easier when you're making stuff people actually want — not just stuff you think they should want. In this 50-minute session, Yvonne will cram as much useful and no-nonsense information as possible on how to make stuff that people will love, use… and even pay for.

This session will cover:

• 4 design and innovation truths that apply to everything
• The importance of the right problem
• The groundwork required to find the right problem
•  Tools to understand people  

Yvonne Lin is a designer/innovation person and she has spent 20+ years making stuff that people want. Stuff like cars, sports bras, banking apps, water bottles, potato peelers, trampoline parks, immunization systems, cakes…it’s a big list of stuff. 

Yvonne has designed numerous award winning and best-selling products and services for clients such as Nike, Under Armour, LEGO, Hasbro, UNICEF, Proctor & Gamble, Johnson & Johnson, OXO, PepsiCo, Nissan and American Express. She is the inventor on more than 20 patents. Yvonne was named a Master of Design by Fast Company. She is a founder of 4B Collective and the Femme Den and the owner of Urban Air Concord. In addition, she shared her knowledge by teaching at Parsons and she is the YoungArts Foundation Design Chair. Previously, she was a Director at Smart Design. She holds degrees from Brown University and Rhode Island School of Design. 

She also shares her “goofing off” projects on Instagram @eatyourmonsters. There’s a lot of food with eyeballs and kids wearing cardboard there.

Lunch will be provided.